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VJFB™ Mission


VJFB™ is an innovative future-forward vegan junk food restaurant with a new way of thinking about sustainability. One where we believe that a plant based lifestyle is the only ethical option for our planet, our inhabitants and our health. Call us rebels with a cause!


We have proudly worked our magic over the years on vegan dishes by rethinking and reframing the narrative around them, to make them not only easily accessible but also cult like to all generations. You´ll find hardcore carnivores amongst our guests who will now happily substitute a beefburger for one of our plant based VJFBurgers.


Did you know that about one third of CO2 emissions are caused by food production? And that it takes a lot of water to produce animal products? Water consumption is one of the many factors that support & make clear that consuming plant-based food is sustainable. It’s a good way to limit your CO2 or water footprint. A plant-based lifestyle also has a positive effect on deforestation, ocean pollution and animal suffering in the world.


It takes about 15,000 litres of water to grow and process 1kg of beef, while raising chickens for meat costs a good 4,000 litres per kilo AND it takes 196 litres of water to consume one chicken egg. That’s a whole lot of water! Compare that to 287 litres of water per kilo of potatoes and we rest our case. By consuming 1 plant based meal at VJFB™ you´re actively saving over 2.000 litres of water, 1.4m2 deforestation, 2.25 kilogram CO2 and 1 animal life.


Are you worried about your protein intake? Don’t worry, we got you. All of our veggie ‘meats’ are high in protein and generate fewer Greenhouse Gas Emissions (GHGE) than conventional meats.


We are of equal worth. Let’s shift our consumption of animals to plants together and enjoy junk food without harming our planet. Join our movement #EATFORTHEPLANET and create impact to contribute to a VJFBetter climate!